About the Branding

When B/SPOKE opened up their first coffee shop, they wanted to create an identity that could live seamlessly within their family of brands. What makes DR/P most unique is its location— a street level coffee bar on top of a lively fitness studio. With this new brand, we focused on creating a timeless identity that could be complimented with a variety of colors and textures in its physical location. This logo mark melts together a coffee cup with a droplet in a seamless way.